Logo & Identity Standards

Logo & Indentity Standards

Visual Identity

Interactive Technologies Institute (ITI/LARSyS) logo mark is inspired by the Gestalt’s principle that “the whole is greater than the sum of its parts.”

What might initially appear as three black rectangles, is actually the combination of the letters I, T, and I that seamlessly fit together like puzzle pieces, creating a golden ratio rectangle (which is a symbol of perfection).

Likewise, with its holistic approach to HCI research, ITI is more than the sum of its building blocks (core scientific areas). It’s an interdisciplinary research environment where psychology, social sciences, engineering, computer science, and design converge and nurture each other to find the ‘golden’ solution.