LARGESCALE

Summary

This project aims to explore the potential of Augmented Reality (AR) devices as new tourist products in regions like Madeira and Lisbon, which heavily rely on tourism for their economies. These regions have established themselves with ten strategic tourism products, but there is room for improvement through virtual and digital tourism markets. LARGESCALE seeks to investigate the mobility and engagement of tourists and locals by proposing Location-Based Augmented Reality Devices (LARGs) to enhance the exploration of culture, craftsmanship, and points of interest. These LARGs will vary based on time, location, and weather conditions, offering tourists diverse interactions at each point of interest. The project aims to promote physical activity, support local craftsmanship, and boost the local economy in lesser-known areas by leveraging geolocation applications, especially among younger tourists. The primary objectives include advancing LARG design and development, understanding their data collection capabilities for tourism-related information, and exploring new business models that harness LARGs for tourism enhancement while benefiting creative industries and ICT. This research plan addresses critical questions regarding LARG design challenges, their impact on tourism, and the emergence of new business models, all of which can significantly affect the tourism sector’s spatial-temporal dynamics.