Dr. Dr. Norbert Streitz (Ph.D. in physics, Ph.D. in cognitive science) is a Senior Scientist and Strategic Advisor with more than 35 years of experience in ICT. Founder and Scientific Director of the Smart Future Initiative launched in 2009. Before, Norbert held positions as Deputy Director and Division Manager at the Fraunhofer Institute IPSI in Darmstadt, Germany, for more than 20 years and was a Lecturer at the Computer Science Department at Technical University Darmstadt. This was preceded by being an Assistant Professor at the Technical University Aachen (RWTH). Norbert was a post-doc at the University of California, Berkeley, a visiting scholar at Xerox PARC, Palo Alto, and at the Intelligent Systems Lab, MITI, Tsukuba Science City, Japan. His projects, publications, talks and keynotes cover a wide range of areas: Cognitive Science, Human-Computer Interaction, Experience Design, Hypertext/Hypermedia, CSCW, Ubiquitous Computing, Ambient Intelligence, Human-Centred AI, Privacy, Industry 4.0, Automated Driving, Hybrid Smart Cities, Smart Airports, Smart Islands. Norbert was a PI of many projects funded by the European Commission as well as industry. Norbert is an elected member of the ACM CHI Academy.